Privacy Policy

This Privacy Policy explains how Rolwes Company collects, uses, and discloses personal information about visitors to our websites, people we meet in person or by phone, our customers and prospective customers, and others whose personal information we collect and retain (“you,” “your,” or “our”).

Please note that this Privacy Policy and the Terms and Conditions, and Legal Disclaimers posted on our Online Services apply to only those who have visited the Rowles Company website or a Rolwes Company community and provided your information to us.

By using our Online Services or providing your personal information to us after receiving a copy of this Privacy Policy, you are giving your consent to the provisions of this Privacy Policy.

Personal Information We Collect

What is Personal Information?

The term “personal information” as used in this Privacy Policy refers to information that identifies you as an individual or relates to you as an identifiable individual. We collect your personal information when, for example, you use our Online Services, engage in a Rolwes Company transaction, communicate with us by email or telephone, and when you visit one of our Model Homes.

Categories of Personal Information We Collect

The categories of personal information we collected and used for our business purposes during the past 12 months are the following: personal identifiers (e.g., name, address, Internet Protocol address); consumer information (e.g., telephone number, email address, internet browsing history and other online usages; and geolocation data). In the course of doing business with a customer, we may incidentally obtain gender, professional or employment-related information. We maintain records about our customers and prospective customers that may combine personal information from various sources and reflect the individual’s needs, preferences, and interests.

Specific Types of Personal Information You Provide:

Home buying and other services requested on our website. If you submit an online request to receive information about our products and services, we will collect your contact information including name, address, email address, telephone numbers, and other information we need to fulfill your request.
Comments to our blog posts. When you post a comment to our blog or other social media websites, we collect your comment, name, or profile name.
Business contacts. We request contact information from real estate agents seeking information on our Rolwes Company communities and other parties interested in conducting business with Rolwes Company or letting us know about land available for sale.
Job applicant information. When you make inquiries concerning career opportunities, we will request a copy of your resume, your highest level of education, employment history, and information about the type of job you are seeking.
Other information you provide. In the course of doing business with Rolwes Company, you may choose to provide information about your employment, education, family, gender, or other personal matters. However, unless specifically necessary (for example, in connection with accommodations for your home), we ask that you not send or disclose to us any sensitive or personal medical information.
Business Associates’ and marketing information. We may receive personal information from Business Associates and other companies (not owned or controlled by Rolwes Company) for marketing programs and prospective customer lead generation as you may authorize.
Publicly available and commercial databases, including marketing research and data analytics resources. We may, for example, receive demographic information (age, sex, household income, job industry, and job title) from these sources.
Aggregated information. We may combine information gathered through our Online Services with information collected from other online and offline sources. For example, we may aggregate information to correlate IP addresses to zip codes to assess the performance of a marketing campaign.

Information Collected About Your Online Activities

When you visit our website, we automatically collect and store data using cookies and other online technologies. This data includes:

Device – your IP address, browser type, operating system, and other usage information about the use of our Online Services.
Usage – browsing history, search history, and information regarding your interactions with our Websites and other websites, applications, or advertisements.
Location information – your IP address or mobile device identification transmits general information about your geo-location and you may allow us to obtain more specific geolocation information.

Although the data points collected this way may not specifically identify you, they can be combined with other information about your internet activities to identify your interests and preferences. The information from many separate websites is aggregated by third parties such as Google Analytics and Google Ads and used for data analytics, marketing, and interest-based advertising. For more information about these technologies, how they function, why we use them, and how you can restrict them, see the section titled “How We Use and How You Can Limit Cookies and Interest-Based Advertising.”

How We Use Personal Information

Rolwes Company collects and uses your personal information for the business and commercial purposes summarized below, but our use of your information is subject to the following limitations:

The terms of this Privacy Policy;

Any specific terms applicable to the services or products you request;
Your instructions to us that limit the use of certain information when you exercise an “opt-in” or “opt-out” or “unsubscribe” option we provide; and
The requirements of applicable law.

Subject to those limitations, Rolwes Company may use your personal information in the following ways:

Establish, maintain and service our customer accounts, provide customer service, process and or fulfill requests for information, contracts, orders, and other transactions, verify customer information, or other home purchase related services, and engage in advertising, marketing, and online analytic services.
Build long-term customer relationships by communicating and working closely throughout the contracting, planning, financing, and completion of a project, requesting feedback on the customer’s experience, and offering products and services in the future.
Maintain records of our customers’ needs, preferences, and interests so that we may assist customers to identify properties and services provided by Rolwes Company and let them know about services or promotions that may be of interest to them, including by email, mail, or telephone. These are marketing messages, and you can control whether you receive them. To learn how you can choose to stop receiving some or all of these messages, see the section titled “Opt-In/Opt-Out Procedures”.
Undertake activities to maintain the quality of Rolwes Company products and services and to improve, upgrade, and enhance those products and services including research and development.
Develop demographic information for statistical and market research for new communities and product development, project planning, development of prospect lists, and other strategic marketing purposes.
Permit third-party advertisers and ad servers to deliver Rolwes Company advertisements to you on other websites you visit as explained herein. This includes, for example, verifying positioning and quality of ad impressions, and auditing compliance with marketing specifications and standards. If you prefer not to receive this form of advertising, see “How We Use and How You Can Limit Use of Cookies and Interest-Based Advertising.”
Manage our contractual relations, protect our business interests, enforce our terms and conditions, and comply with applicable law by monitoring, investigating, and taking other actions to detect and prevent illegal or fraudulent activities and risks to the personal safety of any individual.
Comply with valid legal process and respond to appropriate governmental requests.
When necessary, aggregate, and de-identify personal information so that it is no longer reasonably associated with an identified or identifiable natural person and may then be used for any lawful purpose.

Except as otherwise specifically provided in this Privacy Policy or as required by law, any communication or material you provide to us, whether received online, electronically, in person, or otherwise collected by or submitted to us, including any data, questions, comments, suggestions or the like, is, and will be treated as, non-proprietary and may be used for any purpose, including, but not limited to, reproduction, disclosure, transmission, publication, market research, development of prospect lists, project planning, broadcast, posting and marketing, among other things.

Transfer of Data

We do not sell, trade, or rent Users’ personal identification information to others. Rolwes Company will take all steps reasonably necessary to ensure that Users’ data is treated securely and in accordance with this Privacy Policy and no transfer of Users’ Personal Data.

Opt-In / Opt-Out Procedures

In the process of purchasing a Rolwes Company home, you may be interested in receiving information about a variety of related products and services including, but not limited to, home loan, title and community resource such as telecommunications services and local merchants. The SMS consent and phone numbers will not be shared.

You may change your selection at any time in the future through the same web address. (Note that you cannot opt-out of disclosures to Service Providers because they perform business services on behalf of Rolwes Company and do not use personal information for their own commercial purposes).

If you would like to restrict the automated collection of your personal information while using our Online Services, see the section titled, “How We Use and How You Can Limit Cookies and Interest-Based.”

If you are a California resident, please review the information regarding your Right to Opt-Out provided in section titled “Rights of California Residents – Right to Opt-Out of the Sale of Personal Information.”

How We Use and How You Can Limit Cookies and Interest-Based Advertising

Data Analytics

We use cookies and similar technologies on our website to obtain information about our website is used and to analyze visiting patterns. The use of cookies and similar technologies for mobile applications also allows us to recognize your IP address or mobile application identifier, measure activity and usage such as the time and length of your visit, the pages you look at, the site you visited just before coming to ours, and the name of your Internet service provider.

We may engage third parties, such as Google Analytics, to collect activity and usage data. Rolwes Company does not disclose any directly identifying personal information to a third-party data analytics provider. However, the provider may monitor a user’s interactions with our website and combine this data with data from other websites monitored by the same service provider and then use these findings for its own business and commercial purposes. The provider may have means of correlating data from our Website to an identifiable individual, in which case the processing of personal information will be the responsibility of the service provider.

To learn more about how Google collects and processes data and the choices Google may offer to control these activities, you may visit www.google.com/intl/en/policies/privacy/partners.

Interest-based Advertising

We may use third-party advertising companies to serve ads when you visit our website. These companies may collect information about your visits to our website or model homes in order to provide advertisements about goods and services of interest to you. We also partner with ad networks and other companies that serve ads on behalf of us and others on non-affiliated digital properties. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information these ad networks collect about your visits to our Online Services and other non-affiliated websites or apps over time.

You may visit www.aboutads.info/choices to learn more about interest-based advertising and how to opt-out of this form of advertising on your web browser by companies participating in the Digital Advertising Alliance (“DAA”) self-regulatory program.

You may also be able to limit data collection by using your browser or mobile device settings. Please note that electing to limit interest-based advertising will not stop all advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. Additionally, please note that if you use a different browser or erase cookies from your browser, or use a different device, you may need to renew your setting selections.

Protecting And Retention of Personal Information

Rolwes Company maintains administrative, technical, and physical safeguards to protect the security, confidentiality, and integrity of your personal information appropriate for the nature of the information we collect. While the measures we implement are intended to reduce the likelihood of security problems, we cannot guarantee that these measures will prevent unauthorized access to your personal information. Information transmitted over the Internet may find its way to recipients to whom it is not intended or persons you may not want to have such information. Under certain circumstances, this may be beyond the control of Rolwes Company, and you are advised that such transmission may not be secure.

We retain personal information for as long as we reasonably require it for legal or business purposes. In determining retention periods, Rolwes Company takes into consideration warranty periods, other contractual obligations, applicable laws, and what we reasonably believe are your expectations and requirements. For example, if you purchase a home, we will retain your information for as long as you own your home and if required by our contracts and by law. If you submit a request for information about our products or services, we will retain your contact and preferences information and consider our relationship to remain active for marketing purposes after fulfilling any request you submit and until we take note that you no longer show interest in our products or services.

Linking to Other Websites and Social Network Access

Our website may provide links to the websites of companies providing products and services that may be of interest to you. Each of these companies has its own privacy policy that may differ from Rolwes Company’s Privacy Policy. If you click on the link, you will be transferred to that company’s website, and any personal information you share on that website will be subject to the privacy policy or practices of the website owner and will not be subject to Rolwes Company’s Privacy Policy. Rolwes Company does not have any control over, or responsibility for, the privacy practices or website content of any Business Associate. The use of such websites is at your own risk.

Rights of California Residents

California Consumer Privacy Act

This section of our Privacy Policy supplements our Privacy Policy to provide additional information under the California Consumer Privacy Act of 2018, as amended, and applies only to consumers who reside in the State of California.

Nevada Consumer Privacy Act

Notice at Collection of Personal Information

The personal information we collect about consumers and the business or commercial purposes for which it will be used is described in these sections of our Privacy Policy:

PERSONAL INFORMATION WE COLLECT
HOW WE USE YOUR PERSONAL INFORMATION
TRANSFER OF DATA

Notice of Right to Opt-Out of the Sale of Personal Information

Right to Opt-Out. California consumers have the right to direct a business not to sell their personal information to others (“Right to Opt-Out”). You can exercise your Right to Opt-Out by emailing us at info@rolwesco.com You may also exercise your Right to Opt-Out by submitting your request as explained below under “How to Make a California Consumer Request.”

Changing Your Preferences

You may change your mind and opt-in to allowing sales of your personal information at any time by emailing us at info@rolwesco.com. However, once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales.

Right to Know About Personal Information Collected, Disclosed, or Sold

California consumers have the right to request any of the following information from Rolwes Company regarding personal information collected about the consumer or the consumer’s household during the last twelve (12) months:

The categories of personal information collected about you.
The categories of sources from which the personal information is collected.
The business or commercial purpose for collecting or selling personal information.
For personal information sold or exchanged for value with a third party: categories of personal information and categories of third parties.
For personal information disclosed to a third party for a business purpose: categories of personal information; and categories third parties.
The specific pieces of personal information collected about you (except for very sensitive personally identifiable information).

The process by which we verify and respond to your requests is explained below under “How to Make a Verifiable California Consumer Request” and “How We Will Respond to a California Consumer Request.” You may submit a Right to Know request to: info@rolwesco.com.

Right to Deletion of Personal Information

California consumers have the right to request that Rolwes Company delete any personal information about the consumer that Rolwes Company has collected from the consumer, subject to a range of exclusions permitted by law. For example, Rolwes Company is not required to delete personal information if it is necessary to complete a transaction, reasonably used for an ongoing business relationship, or used internally in a lawful manner that is compatible with the context in which the consumer provided the information. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exclusion applies. You may request deletion of your personal information by emailing us at info@rolwesco.com. Please include the necessary information (e.g. name, email address, etc.) to verify your identity.

How to Make a Verifiable California Consumer Request

California consumers may submit a request to exercise any of their rights describe above using any of the following methods:

By email: info@rolwesco.com

By postal mail: 2200 Barrett Station Rd, Suite 100, Ballwin, MO 63021

Please note that in order for a request to be verifiable (including verification of your identity and your California residency), you may be required to confirm information that we have on file for you; including email address, phone numbers, full names, addresses and other personal information. We reserve the right to deny a consumer request if the identity or authority of the requesting party cannot be confirmed.

How We Will Respond to a California Consumer Request

We will respond to a verifiable consumer request within forty-five (45) days of receiving it, subject to delays and exclusions permitted by law. If we require more time to respond, we will let you know the reason why and extension period in writing.

Our response will cover the twelve (12) month period preceding our receipt of the request. If we cannot comply with all or part of your request, we will explain the reasons why. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information readily from one entity to another entity.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Protection from Discrimination for Exercising California Consumer Rights

We will not discriminate against a California consumer for exercising any of the rights described in this section. This means that except as legally permitted we will not:

Deny you goods or services.
Charge different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you a different level or quality of goods or services.
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we are permitted to offer certain financial incentives that can result in different prices, rates, or quality levels if the material terms are provided to you in writing and you affirmatively opt-in to participate. You may revoke your opt-in consent at any time.

California Rights under “Shine the Light” Law

If you are a California resident, you may request a list of the types of customer information we provided to third parties for their direct marketing purposes and the names and addresses of all third parties with which we have shared such information during the past calendar year. We will provide the information to you free of charge within 30 days of your request. To request that we provide you with such information, please send a written request to info@rolwesco.com. Within thirty (30) days of receiving your request, we will provide you with the information at the address you designate in your request, which may be an email address or physical address.

Rolwes Company builds homes and communities in the United States, and we follow the information and consumer protection laws of the United States and its individual states. If you reside or are located in a different country, the data protection laws of that country may differ as to what, and how, personal information is protected. We want you to understand that when you provide your personal information to us, or we obtain your information through our Online Services or other communications with us, we understand that you are giving us your express consent to our processing your information in the United States, subject to U.S. laws, and in accordance with this Privacy Policy.

Please contact us to make requests about your personal information. We may require verification of your identity before acting on your request.

Restrict our use of your personal information and transfer of your personal information to Rolwes Company Affiliates or non-affiliated third parties (including profiling to the extent that it is related to our marketing activities) as described above in “Opt-in/Opt-out Procedures;”

Withdraw your consent to the processing of your personal information (after receiving your notice of withdrawal of consent) for any purpose other than the implementation of pre-contractual measures or performance of a contract currently underway by notifying us at info@rolwesco.com; or by mail to Rolwes Company, to 2200 Barrett Station Rd, Suite 100, Ballwin, MO 63021.

Access to your personal data and request that we provide you with your personal data in a machine readable form;

Request us to rectify any inaccurate personal data that we may hold;

Request us to erase personal data where: it is no longer necessary for us to hold such personal data; you no longer consent to the processing of your personal data; your personal data has been unlawfully processed; we are otherwise required by law to erase your personal data;

Make a complaint with the national data protection authority in the country where you are based.

Privacy Rights In Other Jurisdictions

You may have rights, under applicable data privacy laws, to request information about or access to the personal information that we hold about you, to require that information be corrected if it is inaccurate or, in some circumstances, to object to our processing of your personal information. If you wish to exercise those rights, please send a written request to info@rolwesco.com.

Personal Information of Children

We do not knowingly collect or sell personal information from children under 18 years of age without appropriate parent or other consent. If we learn that personal information from individuals under 18 years of age has been collected without appropriate consent, we will take reasonable measures to promptly delete such data from our records. If you become aware of any personal information, we have collected from children under age 18, please contact us as explained below under “How to Contact Us.”

Former Customers

Our Privacy Policy for sharing nonpublic personal information about former customers is the same as our Privacy Policy for current customers.

How to Contact Us

If you have any questions about this Privacy Policy, or you want to obtain more information about Rolwes Company’s privacy practices, please contact us:

By email: info@rolwesco.com

By U.S. Postal Mail: 2200 Barrett Station Rd, Ballwin, MO 63021

By phone: 314-821-9600

Changes to Our Privacy Policy

Rolwes Company may at any time revise our Privacy Policy (https://rolwesco.com/privacy-policy) by updating the document posted on our website. You are bound by any such revisions and should therefore periodically visit our website to review the current terms and conditions, privacy policy and legal disclaimers to which you are bound.

Effective Date

This Privacy Policy is effective as of October 1, 2022.

Accessibility Policy

Rolwes Company is committed to providing accessibility to its electronic media to persons with disabilities. If you have difficulty accessing content on our website or notice any accessibility problems, please contact info@rolwesco.com and specify the nature of the accessibility issue and whether you are using any assistive technology. One of our representatives will attempt to assist you with any accessibility concerns.

Revised 10/1/2022