Privacy Policy
This Privacy Policy explains how Rolwes Company collects, uses, and discloses personal information about visitors to our websites, people we meet in person or by phone, our customers and prospective customers, and others whose personal information we collect and retain (“you,” “your,” or “our”).
Please note that this Privacy Policy and the Terms and Conditions, and Legal Disclaimers posted on our Online Services apply to only those who have visited the Rowles Company website or a Rolwes Company community and provided your information to us.
By using our Online Services or providing your personal information to us after receiving a copy of this Privacy Policy, you are giving your consent to the provisions of this Privacy Policy.
Personal Information We Collect
What is Personal Information?
The term “personal information” as used in this Privacy Policy refers to information that identifies you as an individual or relates to you as an identifiable individual. We collect your personal information when, for example, you use our Online Services, engage in a Rolwes Company transaction, communicate with us by email or telephone, and when you visit one of our Model Homes.
Categories of Personal Information We Collect
The categories of personal information we collected and used for our business purposes during the past 12 months are the following: personal identifiers (e.g., name, address, Internet Protocol address); consumer information (e.g., telephone number, email address, internet browsing history and other online usages; and geolocation data). In the course of doing business with a customer, we may incidentally obtain gender, professional or employment-related information. We maintain records about our customers and prospective customers that may combine personal information from various sources and reflect the individual’s needs, preferences, and interests.
Specific Types of Personal Information You Provide:
Information Collected About Your Online Activities
When you visit our website, we automatically collect and store data using cookies and other online technologies. This data includes:
Although the data points collected this way may not specifically identify you, they can be combined with other information about your internet activities to identify your interests and preferences. The information from many separate websites is aggregated by third parties such as Google Analytics and Google Ads and used for data analytics, marketing, and interest-based advertising. For more information about these technologies, how they function, why we use them, and how you can restrict them, see the section titled “How We Use and How You Can Limit Cookies and Interest-Based Advertising.”
How We Use Personal Information
Rolwes Company collects and uses your personal information for the business and commercial purposes summarized below, but our use of your information is subject to the following limitations:
Subject to those limitations, Rolwes Company may use your personal information in the following ways:
Except as otherwise specifically provided in this Privacy Policy or as required by law, any communication or material you provide to us, whether received online, electronically, in person, or otherwise collected by or submitted to us, including any data, questions, comments, suggestions or the like, is, and will be treated as, non-proprietary and may be used for any purpose, including, but not limited to, reproduction, disclosure, transmission, publication, market research, development of prospect lists, project planning, broadcast, posting and marketing, among other things.
Transfer of Data
We do not sell, trade, or rent Users’ personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out emails or surveys. We may share your information with these third parties for those limited purposes provided that you have not opted out.
Rolwes Company will take all steps reasonably necessary to ensure that Users’ data is treated securely and in accordance with this Privacy Policy and no transfer of Users’ Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Users data and other personal information.
Opt-In / Opt-Out Procedures
In the process of purchasing a Rolwes Company home, you may be interested in receiving information about a variety of related products and services including, but not limited to, home loan, title and community resource such as telecommunications services and local merchants. When you provide us with your contact information, you will be asked to consent to authorize us to share your personal information with our Business Associates to market services relating to the purchase of a home to you. If, after you authorize any such sharing of personal information, you determine that you prefer that we not disclose your personal information to Rolwes Company Business Associates, Third Parties, or other non-affiliated companies to market their products and services to you, you may change your election at any time by emailing us at info@rolwesco.com.
You may change your selection at any time in the future through the same web address. (Note that you cannot opt-out of disclosures to Service Providers because they perform business services on behalf of Rolwes Company and do not use personal information for their own commercial purposes).
If you would like to restrict the automated collection of your personal information while using our Online Services, see the section titled, “How We Use and How You Can Limit Cookies and Interest-Based.”
If you are a California resident, please review the information regarding your Right to Opt-Out provided in section titled “Rights of California Residents – Right to Opt-Out of the Sale of Personal Information.”
How We Use and How You Can Limit Cookies and Interest-Based Advertising
Data Analytics
We use cookies and similar technologies on our website to obtain information about our website is used and to analyze visiting patterns. The use of cookies and similar technologies for mobile applications also allows us to recognize your IP address or mobile application identifier, measure activity and usage such as the time and length of your visit, the pages you look at, the site you visited just before coming to ours, and the name of your Internet service provider.
We may engage third parties, such as Google Analytics, to collect activity and usage data. Rolwes Company does not disclose any directly identifying personal information to a third-party data analytics provider. However, the provider may monitor a user’s interactions with our website and combine this data with data from other websites monitored by the same service provider and then use these findings for its own business and commercial purposes. The provider may have means of correlating data from our Website to an identifiable individual, in which case the processing of personal information will be the responsibility of the service provider.
To learn more about how Google collects and processes data and the choices Google may offer to control these activities, you may visit www.google.com/intl/en/policies/privacy/partners.
Interest-based Advertising
We may use third-party advertising companies to serve ads when you visit our website. These companies may collect information about your visits to our website or model homes in order to provide advertisements about goods and services of interest to you. We also partner with ad networks and other companies that serve ads on behalf of us and others on non-affiliated digital properties. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information these ad networks collect about your visits to our Online Services and other non-affiliated websites or apps over time.
You may visit www.aboutads.info/choices to learn more about interest-based advertising and how to opt-out of this form of advertising on your web browser by companies participating in the Digital Advertising Alliance (“DAA”) self-regulatory program.
You may also be able to limit data collection by using your browser or mobile device settings. Please note that electing to limit interest-based advertising will not stop all advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. Additionally, please note that if you use a different browser or erase cookies from your browser, or use a different device, you may need to renew your setting selections.
Protecting And Retention of Personal Information
Rolwes Company maintains administrative, technical, and physical safeguards to protect the security, confidentiality, and integrity of your personal information appropriate for the nature of the information we collect. While the measures we implement are intended to reduce the likelihood of security problems, we cannot guarantee that these measures will prevent unauthorized access to your personal information. Information transmitted over the Internet may find its way to recipients to whom it is not intended or persons you may not want to have such information. Under certain circumstances, this may be beyond the control of Rolwes Company, and you are advised that such transmission may not be secure.
We retain personal information for as long as we reasonably require it for legal or business purposes. In determining retention periods, Rolwes Company takes into consideration warranty periods, other contractual obligations, applicable laws, and what we reasonably believe are your expectations and requirements. For example, if you purchase a home, we will retain your information for as long as you own your home and if required by our contracts and by law. If you submit a request for information about our products or services, we will retain your contact and preferences information and consider our relationship to remain active for marketing purposes after fulfilling any request you submit and until we take note that you no longer show interest in our products or services.
Linking to Other Websites and Social Network Access
Our website may provide links to the websites of companies providing products and services that may be of interest to you. Each of these companies has its own privacy policy that may differ from Rolwes Company’s Privacy Policy. If you click on the link, you will be transferred to that company’s website, and any personal information you share on that website will be subject to the privacy policy or practices of the website owner and will not be subject to Rolwes Company’s Privacy Policy. Rolwes Company does not have any control over, or responsibility for, the privacy practices or website content of any Business Associate. The use of such websites is at your own risk.
Rights of California Residents
California Consumer Privacy Act
This section of our Privacy Policy supplements our Privacy Policy to provide additional information under the California Consumer Privacy Act of 2018, as amended, and applies only to consumers who reside in the State of California.
Nevada Consumer Privacy Act
This section of our Privacy Policy supplements our Privacy Policy to provide additional information under the California Consumer Privacy Act of 2018, as amended, and applies only to consumers who reside in the State of California.
Notice at Collection of Personal Information
The personal information we collect about consumers and the business or commercial purposes for which it will be used is described in these sections of our Privacy Policy:
Notice of Right to Opt-Out of the Sale of Personal Information
Right to Opt-Out. California consumers have the right to direct a business not to sell their personal information to others (“Right to Opt-Out”). You can exercise your Right to Opt-Out by emailing us at info@rolwesco.com You may also exercise your Right to Opt-Out by submitting your request as explained below under “How to Make a California Consumer Request.”
As explained in the section of this Privacy Policy titled, “TRANSFER OF DATA” Rolwes Company does not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out emails or surveys. We may share your information with these third parties for those limited purposes provided that you have not opted-out.
Changing Your Preferences
You may change your mind and opt-in to allowing sales of your personal information at any time by emailing us at info@rolwesco.com. However, once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales.
Right to Know About Personal Information Collected, Disclosed, or Sold
California consumers have the right to request any of the following information from Rolwes Company regarding personal information collected about the consumer or the consumer’s household during the last twelve (12) months:
The process by which we verify and respond to your requests is explained below under “How to Make a Verifiable California Consumer Request” and “How We Will Respond to a California Consumer Request.” You may submit a Right to Know request to: info@rolwesco.com.
Right to Deletion of Personal Information
California consumers have the right to request that Rolwes Company delete any personal information about the consumer that Rolwes Company has collected from the consumer, subject to a range of exclusions permitted by law. For example, Rolwes Company is not required to delete personal information if it is necessary to complete a transaction, reasonably used for an ongoing business relationship, or used internally in a lawful manner that is compatible with the context in which the consumer provided the information. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exclusion applies. You may request deletion of your personal information by emailing us at info@rolwesco.com. Please include the necessary information (e.g. name, email address, etc.) to verify your identity.
How to Make a Verifiable California Consumer Request
California consumers may submit a request to exercise any of their rights describe above using any of the following methods:
By email: info@rowesco.com
By postal mail: 2200 Barrett Station Rd, Suite 100, Ballwin, MO 63021
Please note that in order for a request to be verifiable (including verification of your identity and your California residency), you may be required to confirm information that we have on file for you; including email address, phone numbers, full names, addresses and other personal information. We reserve the right to deny a consumer request if the identity or authority of the requesting party cannot be confirmed.
How We Will Respond to a California Consumer Request
We will respond to a verifiable consumer request within forty-five (45) days of receiving it, subject to delays and exclusions permitted by law. If we require more time to respond, we will let you know the reason why and extension period in writing.
Our response will cover the twelve (12) month period preceding our receipt of the request. If we cannot comply with all or part of your request, we will explain the reasons why. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information readily from one entity to another entity.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Protection from Discrimination for Exercising California Consumer Rights
We will not discriminate against a California consumer for exercising any of the rights described in this section. This means that except as legally permitted we will not:
However, we are permitted to offer certain financial incentives that can result in different prices, rates, or quality levels if the material terms are provided to you in writing and you affirmatively opt-in to participate. You may revoke your opt-in consent at any time.
California Rights under “Shine the Light” Law
If you are a California resident, you may request a list of the types of customer information we provided to third parties for their direct marketing purposes and the names and addresses of all third parties with which we have shared such information during the past calendar year. We will provide the information to you free of charge within 30 days of your request. To request that we provide you with such information, please send a written request to info@rolwesco.com. Within thirty (30) days of receiving your request, we will provide you with the information at the address you designate in your request, which may be an email address or physical address.
Rolwes Company builds homes and communities in the United States, and we follow the information and consumer protection laws of the United States and its individual states. If you reside or are located in a different country, the data protection laws of that country may differ as to what, and how, personal information is protected. We want you to understand that when you provide your personal information to us, or we obtain your information through our Online Services or other communications with us, we understand that you are giving us your express consent to our processing your information in the United States, subject to U.S. laws, and in accordance with this Privacy Policy.
Please contact us to make requests about your personal information. We may require verification of your identity before acting on your request.
Privacy Rights In Other Jurisdictions
You may have rights, under applicable data privacy laws, to request information about or access to the personal information that we hold about you, to require that information be corrected if it is inaccurate or, in some circumstances, to object to our processing of your personal information. If you wish to exercise those rights, please send a written request to info@rolwesco.com.
Personal Information of Children
We do not knowingly collect or sell personal information from children under 18 years of age without appropriate parent or other consent. If we learn that personal information from individuals under 18 years of age has been collected without appropriate consent, we will take reasonable measures to promptly delete such data from our records. If you become aware of any personal information, we have collected from children under age 18, please contact us as explained below under “How to Contact Us.”
Former Customers
Our Privacy Policy for sharing nonpublic personal information about former customers is the same as our Privacy Policy for current customers.
How to Contact Us
If you have any questions about this Privacy Policy, or you want to obtain more information about Rolwes Company’s privacy practices, please contact us:
By email: info@rolwesco.com
By U.S. Postal Mail: 2200 Barrett Station Rd, Ballwin, MO 63021
By phone: 314-821-9600
Changes to Our Privacy Policy
Rolwes Company may at any time revise our Privacy Policy (https://rolwesco.com/privacy-policy) by updating the document posted on our website. You are bound by any such revisions and should therefore periodically visit our website to review the current terms and conditions, privacy policy and legal disclaimers to which you are bound.
Effective Date
This Privacy Policy is effective as of October 1, 2022.
Accessibility Policy
Rolwes Company is committed to providing accessibility to its electronic media to persons with disabilities. If you have difficulty accessing content on our website or notice any accessibility problems, please contact info@rolwesco.com and specify the nature of the accessibility issue and whether you are using any assistive technology. One of our representatives will attempt to assist you with any accessibility concerns.
Revised 10/1/2022
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